Aaron Strauss

Home: Washington, DC

“For local candidates, my advice would be to find one message or fact that is (fairly) 0unique to you and will stick in voters’ minds. Perhaps it’s a fact from your bio or an issue position. Put that simple message everywhere. Reinforce it with your logo if possible. Remember that many voters won’t have a clue about down-ballot races — make it easy for them to know who you are and/or your values.”