Colin Delaney

Home: Washington, DC

“Focus on relationships, with voters and influencers in your district or area. Set aside budget for targeted digital advertising — even a few dollars a day on Facebook can help with name recognition. Getting more sophisticated, use voter-file targeted digital ads to reach the voters you need to persuade or turn out, but don’t use them alone — they work best when they complement door-knocking, radio ads, tv ads and the rest of your outreach.”